Houm lets people rent, buy, and sell residential property online across Latin America, handling the parts of the transaction that usually require physically meeting a broker. In most of the region, renting an apartment means coordinating viewings by phone, submitting paper documentation, finding a guarantor, and waiting on opaque approval, while owners carry vacancy risk and collection risk with little visibility. Houm digitises listing, viewing, tenant screening, contracting, and payment collection into a single managed flow.

Two pieces make it work operationally: a network of vetted local agents who conduct viewings on demand, which keeps supply liquid without a traditional brokerage cost base, and rent guarantee products that make owners comfortable listing through the platform. Backed since 2021 and operating in fifteen cities, Houm is a deep-domain business where execution is logistical and regulatory. Real estate is local, and the advantage accrues to whoever runs the on-the-ground process most reliably city by city. Each additional city compounds the operational knowledge and agent density that make the next launch cheaper to execute.