Markable AI automates the mechanics of creator-led social commerce using generative AI, handling the product tagging, catalog matching, and content generation that turn a post into a purchasable item. The friction it removes is real: a creator recommending twenty products has to identify each one in a retailer’s catalog, attach the right affiliate links, and produce variations for different platforms, work that scales linearly with output and eats the margin that made the model attractive.

By matching content to catalogs automatically and generating shoppable assets, Markable lets creators and the brands working with them operate at a volume that manual tagging cannot support. Backed since 2020 and having enabled more than 500 million dollars in creator GMV, the company sits on the commerce side of the agentic applications thesis. As discovery keeps migrating from search to social feeds, the infrastructure connecting recommendation to transaction becomes the layer that captures value. Volume of that scale also produces catalog and conversion data that improves matching quality for every subsequent creator on the platform.